Two decades in the inspiring world of marketing – how it all began
It has been two decades since I was first enraptured by the marketing universe. Going professionally into marketing was never my intention, though life proved it to be my calling.
Having started my career with a sales position, I gradually got more and more involved with marketing aspects of it, and it really captured my interest.As a student, my original plan included a major in psychology, but this was quickly replaced by marketing as I became more and more involved with it professionally.
A real turning point that remains vividly in my memory, was my first opportunity to explore this new ground. The hotel I was employed at needed to develop an html email for the promotion of a family meal deal . The district marketing manager responsible to handle it, along with the similar needs of twenty hotels to address, was rarely available, and the advertising email was already too weeks overdue. I decided to step in, and asked for her guidance in order to create the email myself. As she explained the basics of html code, I felt confounded with all this new information, but at the same time, I was exhilarated at this new potential. There was an empowering sensation in being able to independently handle this -previously out of my reach- responsibility.
After providing me with the necessary directions, the manager took a break, leaving me to finish off the work by myself, and, when she returned, my very first email advertisement was complete! She was very pleased with my work, giving me her approval to thereupon handle this section of the hotel’s marketing activities on my own. I had just earned a new, advanced professional role.
Marketing was a new, exciting universe for me to explore. Instead of selling products and services, I was allowed creative freedom to introduce ideas, visions and concepts, speaking to peoples thoughts and emotions. That new, exhilarating world was marketing!
I gradually delved deeper, honing my understanding of peoples psychology and motivation. Marketing had become the main focus in my professional and educational goals, leading firstly to an associate’s degree in marketing, and consequently to the foundation of my own enterprize, JJR Marketing in 2006.
Founding my own company was a long-time ambition, giving me the exciting opportunity to blend my recently developed skills in marketing, and my life-long dream of becoming an entrepreneur.
I aspired to be the best in my field, the one with the most empathy, devotion and dedication, the one with the best strategies and the smartest procedures. This was my life’s ambition.
Through my dedication to the marketing sector, I have been able to continuously contribute to the development of tools and processes to streamline and enhance the procedure, available to other professionals. These include an evaluation approach of the five marketing models, an analysis on the possible deliverables, visual marketing calendars, marketing mix grids, as well as countless college and university lectures and various consultations to leading companies globally. My 32nd published work focuses on business marketing, presenting comprehensible, inspiring and results-driven methodologies.
In order to establish oneself as an acclaimed professional in the marketing industry, the following qualities are indispensable:
Strategic planning
It is crucial to be able to perceive both the bigger picture and the finer details in a professional situation. Perception and action are of equal importance, merging together to achieve an optimal outcome. A blank canvas is the ideal opportunity to create a colourful, strategic marketing calendar.
Creativity
The fundamental core of any successful marketing campaign is creativity and inspiration. The exciting course of turning an ambitious idea and a creative process into a compelling campaign is the core appeal driving professionals into the field of marketing.
Compassion
Through your individual journey in becoming an established entrepreneur, supporting other professionals is essential. Me and my husband have used our business as a platform to reach out and empower both organizations and individuals through our visions, concepts and inspiration. Empowering fellow professionals is a very rewarding sensation.
Results-Driven approach
Optimal results are the objective of every marketing professional. The key performance indicators (KPIs) of a marketing scheme need to be in accordance with the expected outcomes. It is crucial to monitor and understand the reasoning of any initiative linked to an objective.
Contemplating my career path into the marketing field, I acknowledge and appreciate the opportunities it presented me with, the creativity it inspired, the fascinating and ambitious enterprizes it brought to fruition.
No matter what your chosen profession is, marketing or any other, be passionate and committed. Aim to establish yourself financially, but most importantly, aim to advance and develop your industry. Spread your intelligence, insight and expertise, generate tools and strategies, and excel.
This seems like her Moto or her slogan, that is why I did not change it, let me know if I should.
Is it ok that I replaced it, or should it remain as family pizza package?
Jacqueline Camacho-Ruiz is the CEO of JJR Marketing (www.jjrmarketing.com) and Fig Factor Media LLC international book publishing company (www.figfactormedia.com), founder of The Fig Factor Foundation (www.thefigfactor.org), creator of Today’s Inspired Latina book series and international movement (http://www.todayslatina.com), author of 29 books (www.jackiecamacho.com), international speaker, and sports airplane pilot. Jacqueline speaks to hundreds of audiences about marketing, servant leadership, finding your passion, and achieving success in business. She has addressed the United States Army, BP International, United Airlines, Allstate, and Farmers Insurance among other corporations to share her inspiration.
If you or an organization you know needs as speaker, please get in touch with us at https://www.jackiecamacho.com/contact.